Supporting sustainable economic development
and direct trade in Guatemala

Economic Impact

Objective

AGAIG supports local coffee farmers to produce and process high quality coffee through the use of innovative technologies. AGAIG also markets green and roast coffee directly to buyers to obtain fair market prices for local producers.

 

INDICATORS

RESULTS

1. Coffee value chain vertical integration.

The most important way for coffee producers to enjoy a bigger part of the economic pie is to move up the value chain. There are extensive studies on how producers benefit by processing green coffee instead of selling coffee fruits to middle man at low prices. AGAIG goes one step further by introducing roast coffee to our menu. This way, our producers can not only see the end product of their labor but also enjoy higher economic returns.

 

At Inception, 2004

Mainly subsistence farming.

 

June 2012

Increased economic value of coffee by processing coffee fruit to gourmet roast coffee.

Added the following value-added stages to coffee processing and distribution since inception: seed selection and germination, grading, wet husk removal, fermentation, washing, drying, dry hulling, sieving, sorting, packaging (green coffee), exporting, warehousing, roasting, grinding, packaging (roast coffee) and distribution.

 

2. Legal structure of small coffee businesses

Legal structure is necessary to define and formalize the rights of all parties in any business setup. Since inception, AGAIG has assisted our coffee producers with paperwork by working closely with legal counsels.

At Inception, 2004

Mainly subsistence farming.

 

June 2012

Assisted to form 11 sole proprietorships, 2 legal associations, and 1 legal partnership.

3. Coffee sales revenue and new markets

As Green As it Gets works hard to source for new buyers and negotiate fair prices for our coffee producers. By selling directly to buyers in developed countries such as US and Canada, AGAIG is able to increase sales revenue for our producers.

At Inception, 2004

Mainly subsistence farming.

 

June 2012

Sold approximately US$130,000 worth of green and roasted coffee through AGAIG in 2012, up from US$110,000 in 2011 and US$23,000 in 2006 when AGAIG first exported coffee.

Helped set up 1 coffee shop in Antigua. (“Whiskey Den”).

Exported AGAIG coffee to United States and Canada since 2006.
4. New products and services

As Green As it Gets understands that the local economy is not comprised solely of coffee producers. AGAIG works closely with local partners who share the same vision to improve upon or start new businesses so as to help create sustainable income for these families.

At Inception, 2004

Few existing business.

 

June 2012

Helped start new businesses or developed existing businesses such as jade, metalwork, carpentry, cosmetics, weavings and food products.

Developed eco-tourism with affiliated coffee producers and artisans. Worked with local tour agencies to promote tourism.